An Initial Coin Offering (ICO) serves companies, as an innovative financing mechanism using blockchain technology.
The term is based on the concept of an initial public offering (IPO), in which company’s shares are acquired by investors and subsequently traded on a stock exchange. In the case of an ICO, the company offers digital units (Tokens) during sale phases for a limited period of time to investors in exchange for another virtual currency or legal tender.
This token may be connected with the right to receive a service, a product, a license, a dividend, a voting right or a property right.
How are token sales usually structured?
What are the benefits of token sales?
Blockchain technology which powers these transactions makes investing faster, cheaper and more secure. It liquefies assets and makes investing possible for people who have been restricted by means or geography.
Other benefits of token sales are:
Raise funds quickly, entry to market
Increase brand awareness
New growth and valuation potential
Creating of completely new business models
Neutral: No need to change legal form into AG
What effects the markets?
EY ICO Sentiment Radar
Sudden regulations can impact the ICO
Technological advancements such as scaling open new possibilities
ICO‘s are usually more profitable during a bull market
Prepare early to complete the ICO quickly in a narrow timeframe
Remaining flexible in timing and pricing
We lead you in the right direction
Due to the nature of fundraising by leveraging blockchain technology it is a modern method for startups and companies of every maturity. Even financing of smaller projects in a company token sales can be leveraged. Depending on the current situation of the company, there are different ways to start an ICO. We help with assessing the current infrastructure using ICO diagnostics to get a picture of different work streams and gaps, which need to be filled in order to reach ICO-ready target status.
Challenges from your current perspective
Life (and burdens) of an ICO.
Meeting all regulatory requirements necessary to raise funds in relevant jurisdictions
Creating an investor friendly ICO infrastructure pleasing the majority of potential customers
Providing a safe ICO environment following the best cyber security practices
Making yourself noticeable in a competitive ICO environment by engaging the community, quality content marketing and creating „hype“
Developing a proof of concept that is applicable to distributed ledger technology
Establish credibility by sticking to the roadmap and keeping promises to investors and customers
How can EY help?
ICO Journey: We oversee the entire ICO process and are aware of the responsibility of project management
Strategy: Discuss strategic funding considerations and a possible ICO best case
Workshops: Analyze gaps of current infrastructure using ICO diagnostics to get the ICO-ready target status
Operational analysis: We analyze the progress of the parties who are involved throughout the entire project and try to constantly optimize it
Standard EY services in Advisory, Legal, Tax, Transactions, Accounting & Assurance
Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft
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