23.03.2016 | News & Interviews

A shower of smart ideas


Zolertia has much in store for companies that want to connect their products to the Internet of Things, IoT. We have spoken with Marc Fàbregas Bachs what he is expecting from the EY start-up-challenge 2016, dedicated to the key topic of “Industry 4.0 & Smart Services”. And we have asked Zolertia’s mentors Veaceslaw Driglov, Jannic Herrmann, Niklas Kirschnick, and Christian Borowski from Daimler, as well as Philipp Kühner and Marco Liesegang from EY about their role in this ‘acceleration family’.

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Marc, you told us that sometimes the best ideas come to you while taking a shower. What are your other sources of inspiration?

First and foremost, it is my professional education as Telecommunications and Electronics engineer that allows me to tap into a vast pool of ideas, some of which raining down on me from a shower head and making me dance. But business is more about than having brilliant ideas. I think, that Zolertia’s participation at the EY start-up-challenge is a good opportunity to take our business model to the next level. We are convinced that our fellow acceleration family members can help us gain access to potential partners and customers who want to benefit and profit from the ongoing IoT revolution. Our ideas really do have the potential to support established companies in closing the innovation gap. This is the right place and time to make our point.

Where do you think the potential of Zolertia’s ideas lies for corporates, Veaceslav?

Coming from one of the world’s most-renowned car manufacturers, I believe that our future success strongly depends on our ability to recognize promising and smart ideas. At Daimler, digital transformation is my key research topic, which enables me to identify and value digital concepts and new solutions with great market potential such as those of Zolertia. It is a start-up with solutions that really have the potential to be successfully converted into further market-ready products. Pioneering start-ups with disruptive technologies can help us to meet the challenges of digital transformation. But at Daimler we are also pretty aware of the fact that digital change also requires a change of corporate culture towards a culture of innovation. The EYSC is a perfect opportunity to draw upon this culture.

And what is your personal challenge, Marco?

I not only want to support Zolertia in developing their business model. My EY colleague Phillip and I also seek to learn more about new and groundbreaking solutions in the Internet of Things and Industry 4.0. The dynamic and innovative set up enables us to gather new experience and share our knowledge. And, last but not least, the ‘challenge’ is a great opportunity to make friends among Berlin’s buzzing start-up-community which is connected to brilliant minds from all over the world.

Zolertia develops and provides solutions for engineers, universities, R&D institutions, and companies from a broad variety of industry sectors, which enable them to create groundbreaking products and services in the Internet of Things. The portfolio includes hardware platforms such as Z1, hardware, solution packages, and sensors.

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